You may have noticed beauty and cosmetic clinics are no longer listing certain services on their websites or advertising certain services. This is due to the Therapeutic Goods Association (TGA), the regulator of medical advertising in Australia, restricting the use of terms like ‘Botox’ and ‘Botox Near Me’ in Melbourne and the rest of Australia. 

While this is with good intentions of the TGA, it does make it difficult for Beauty Science and other providers of these services to be transparent about what services we provide. This guide is to help you understand what these regulations now mean and how they impact what we can display online.

Why the TGA Has Banned ‘Botox’, ‘Masseter Botox’ & Related in Advertising

The Therapeutic Good Association said the reason for the ban on terms like ‘Botox’, ‘Masseter Botox’ and more is because:

“Recently, the TGA has observed that clinics and health services in other industry areas are advertising the availability of prescription medicines, usually by referring to a class of goods (for example ‘weight loss injections’, [‘HA hyaluronic fillers’], ‘medicinal cannabis’ or ‘nicotine vaping products’). The TGA has interpreted that promoting a health service in this way is also an advertisement for a therapeutic good that refers to prescription medicines, which is unlawful. 

To resolve any inconsistency in interpretation across industry areas, the TGA no longer permits references to terms such as ‘wrinkle reducing injections’ where those terms would result in a reasonable consumer understanding the intention of the content is to promote the use or supply of a prescription medicine.”